Do you use a program, perhaps specific to your industry, for scheduling, customer data, or your website? I’m running into more and more clients who are not using of some of the features that would help to make a better-branded customer experience.
For example, a restaurant using the software service ‘Toast’ may have it’s menu and online ordering in place, but may not be utilizing the email and texting features built in. There are built-in features available that use customer information to send “we haven’t seen you in a while” or “your favorite product is on sale” type messages. Once you set them up, they are automatic! Also available are pre-formatted holiday and seasonal messages you can send in only a couple minutes.
Another client uses an app like MyStudio for texting, registration and class rosters, but was not using the payment system, inventory or customized onboarding to collect uniform sizes. To NOT use these features is leaving money on the table.
Your homework is to check the features available in your business or bookkeeping program. Get more for your money by making use of the built in features. You may find features like:
- customer email and texting features
- billing reminders
- inventory features
- customized customer onboarding forms to gather helpful information
- testimonial requests and followup
- scheduling
- reports you can utilize
- employee accounts with access to specified features
Using many features together helps with a consistent and orderly customer experience, which is the essence of branding.
