Targeting the right people is an essential element in every marketing plan. No business can afford to target everyone, but for small businesses targeting a niche market is a matter of success or failure. What's your target? "Homeowners," "Moms of teens," and…
Building a business is more than producing and pricing your product; it is based on relationships. People you know can help you with ideas, inspiration, and referrals. So, how can you make your circle of influence bigger? The only way to build…
Another thing to add to your to-do list? Yep. Here's why this task, adding photos to your Google listing is worth your while. Build Trust When you have included a picture of the outside and inside of your business, your products, and…
To get word-of-mouth referrals, you provide a great buying experience, a quality product, and customer-centric service. (Quite a feat!) After that positive experience, your customer is likely to return and say good things about your company to friends. This is organic word-of-mouth…
Today's marketing tip is to take a look at your company's listing on Bing.com. This search engine, like Google, allows you to post hours, photos, and a description. Your FREE bing listing is advertising and only takes a few minutes to set…
What business strategies do professionals commonly recognize as successful, regardless of industry? A recent survey and report picked these 10, in no particular order. How many are you using? Top 10 B2C Marketing Strategies Social Networks and Viral Marketing -providing users with content they find…
What's the most important aspect of a brand? Helpfulness! Create engaging ads that demonstrate your brand's benefits in daily life. Images or videos of people using a product perform better. An additional bump in responses was the result of including diversity and…
One way to increase the reach of your social media efforts is to find methods to reach new groups of followers. 32 Marketing Hacks, an article from Monster Insights, is chock-full of ideas to improve your website. Here are some ideas they recommend…
32 Marketing Hacks, an article from Monster Insights, is chock-full of ideas to improve your website. (Monster Insights is a WordPress Analytics tool.) Take a gander at these tips to boost engagement and build your brand. To get maximum website traffic, only…
How do you make the most sales with the least effort? Consider the 80/20 principle (Pareto's Law). The principle states that 80% of results are returned from 20% of effort, which applies in many aspects of life. In marketing and sales, you…
Marketing is more than just your ads and flyers. Successful marketing includes all the touchpoints you have with your customer. This article from B2B Marketing summarizes the 10 most important marketing tools nicely. Put your energy into these ten first! Online identity. All companies need…
This Wordstream article is packed with more low-budget marketing ideas like this. Even the overwhelmed business owner will be able to carve out 15 minutes to tackle these marketing techniques. The price is right (free), and the time commitment is minimal. Make Your Free…
In our quickly changing world, continually evaluate and reevaluate these seven Ps to achieve maximum sales results. As gleaned from Million Dollar Habits by Brian Tracy, these seven Ps are: ProductPricePromotionPlacePackagingPositioningPeople Product "Is your current product or service, or your mix of products and services,…
Influencer marketing promotes products and services by partnering with popular social media users, bloggers, or respected and visible community members. According to Single Grain, Return-on-investment from influencer marketing is comparable to or better than other marketing channels. Who are these Influencers? Influencers are people…