It costs more time and effort to get a new customer than keep an existing one. What are you doing to keep your customers connected and happy? Review your customer follow-up and consider adding a new touchpoint.
It is frightfully easy to let the sale be your last contact with each customer. Adding in a new touchpoint to continue the relationship will keep you top-of-mind, encourage future sales, and lead to more referrals. Some ideas for adding another touchpoint include:
- Thank you for your business email or call, checking their satisfaction
- Send a follow-up email a few days after the purchase to see how the customer is enjoying their new product or service. This is a great opportunity to answer any questions they may have and to provide additional support.
- Ask customers to join your email list for ideas, inspiration and specials.
- Invite customers to a customer appreciation event or open house
- Collect birthdays and emails for a “Birthday Special” offer each year.
- Offer a loyalty program. This is a great way to reward your customers for their continued business.
- Send out a newsletter or blog post with updates on your company, new products or services, and special offers. This is a great way to stay top-of-mind with your customers and to keep them informed about what’s new with your business.
- Ask for feedback. This is a great way to learn what your customers think about your products or services and how you can improve.
In addition, you can make your communications more personal and credible by:
- Respond to customer feedback promptly. This shows your customers that you value their input and that you’re committed to providing them with the best possible experience.
- Resolve customer complaints quickly and efficiently. This shows your customers that you’re committed to customer satisfaction.
- Go the extra mile for your customers. This shows your customers that you appreciate their business and that you’re willing to go the extra mile to make them happy.
- Personalize your interactions with customers. This shows your customers that you’re paying attention to them and that you care about their individual needs.
- Make it easy for customers to contact you. This shows your customers that you’re easy to reach and that you’re open to feedback.
- Be friendly and helpful. This shows your customers that you’re a pleasure to do business with.
- Be consistent. This shows your customers that you’re reliable and that they can count on you to provide a great experience.
- Be grateful. This shows your customers that you appreciate their business and that you’re thankful for their continued support.
