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10 Critical Features of Any Website

Use this list to review your website for features you may be missing.

A Grade-A Website Is:

  • Well-designed: A great website is visually appealing and easy to navigate. It should use clear and concise language, and its layout should be logical and easy to understand.
  • Easy to use: A great website is easy to use on any device, whether it’s a desktop computer, laptop, tablet, or smartphone. It should load quickly and smoothly, and its menus and buttons should be easy to find and use.
  • Optimized for mobile: More than half of all people who visit websites do so using their smartphones or tablets This means that it should look good and be easy to use on smaller screens.
  • Fresh, quality content: Your site should regularly add relevant, targeted content that is well-written and informative.
  • Readily accessible contact information: A great website makes it easy for visitors to contact the business or organization behind it. Include multiple ways to contact the business, such as phone, email, and social media.
  • Clear calls to action: A great website has clear directions telling visitors what you want them to do. This could be anything from signing up for a newsletter to making a purchase. With your text calling them to act, including a button that will begin the action.
  • Optimized for search and social media: A great website is optimized for search engines and social media. This means that it uses the right keywords and tags, and it makes it easy for visitors to share its content on social media.
  • Have a clear purpose: Stay on target with the purpose of your business or mission and keep all content relevant to that single purpose.
  • Secure: With or without online shopping, your site should be secure and offer protection for any customer-submitted information.
  • Make sure it is working. Nothing is more annoying than clicking to find a missing page, form that won’t submit, or other site error.

If you’d like help keeping your site on its toes, contact us! Brimming Design actually likes maintaining websites, unlike most of our clients.