If you’d like better results from your biggest ad out there, your website, make sure you are not annoying your clientele! Check your site’s manners here.
- Limit pop-ups, and ads, such as asking for newsletter signup, to one appearance per visit. Most pop-up forms can be set up to come in after a certain time browsing, and not annoy the reader by being right in the center.
- Be sure that auto-play videos are muted by default.
- Be sure your content is organized making it easy for visitors to find what they need. When sites are visually busy, visitors don’t know where to look. Simplify to keep navigation intuitive.
- Don’t put EVERYTHING in all caps; all caps is shouting. If everything is in all caps, or all large, or bolded, nothing is.
- Fix errors! Missing pages from a bad link, non-working forms, and unclickable buttons are terribly annoying. There are free services on the web that will let you know if you have a dead link. The other things you will have to test occasionally, or after changes are made.
- For beauty’s sake, keep all titles and text in the same font, with colors and sizes defaulting to the original setup. Not only is this more professional looking, it is also more pleasant to look at.
- Slow loading loses customers! If your site is running slowly, make some adjustments to help it load more quickly.
- Use updated, well-written text. Too long, poorly-written or outdated text is a sign to your viewers. You don’t want that sign!
