Strong brands stick in our minds because of repetition of the same logo, fonts, colors, and images. They become instantly recognizable, bringing us a clear sense of reliability and security.
Developing a consistent brand starts with defining your brand. Create a style guide, a branding rule book, to help all people who touch your marketing stay on the same page, and present a unified vision of the brand to the public.
Your style guide should include:
- Typestyle
- Colors
- Logo Use – including when needed in black or white instead of color
- Layout Standards – including spacing of elements, dos and don’ts.
- Sample layouts and branding
Take a gander at HubSpot’s collection of brand style guides to use as inspiration for your branding project. https://blog.hubspot.com/marketing/examples-brand-style-guides
