Social media works best when it is social. Leave comments on acquaintances’ business posts, and respond to comments on your posts. Make conversation!
When you comment and start a conversation on a business post, you are also doing a favor for that business. Commented posts are seen by more people. That person is more likely to look for and respond to your posts. Givers gain.
If a customer takes time to comment on your post, keep the momentum going by commenting back. It can be short, like “I agree!”, a funny video or image, or just an emoji.
To get more of your posts starting conversations, ask questions. When you ask for opinions or ideas, people are very happy to share! Three-quarters of your posts should be like this, with only one-quarter of your posts promotional. The result is an online community.
