In today’s digital world, your website is often the first impression you make on potential customers. A well-designed site is informative, user-friendly, and converts visitors into leads or sales. However, a poorly made site can drive visitors away faster than you can say “lost opportunity.”
Be aware of these 12 common website design mistakes and consider a revamp or a new site if they apply to you.
- Slow Loading Speed: People are impatient. If your site takes over 3 seconds to load, you lose them. Consider website design services that specialize in website speed optimization.
- Unresponsive Site: The majority of web browsing today happens on mobile devices. If your site isn’t responsive, meaning it doesn’t adapt to different screen sizes, you’re excluding a huge chunk of your audience.
- Confusing Navigation: Visitors should be able to find what they’re looking for within seconds of landing on your site. A clear and concise navigation menu is crucial.
- Content Overload: Don’t overwhelm visitors with walls of text. Break up your content with clear headings, bullet points, and high-quality images.
- Missing Calls to Action (CTAs): What do you want visitors to do after they arrive on your site? Tell them! Strong CTAs, like “Contact Us” or “Shop Now,” are essential for driving conversions.
- Tiny or Illegible Fonts: Ensure your website’s text is easily read on all devices. Avoid using overly decorative fonts that are difficult to decipher.
- Stock Photos Gone Wrong: Generic stock photos can make your website look impersonal. Consider using high-quality, original images that reflect your brand identity.
- Autoplay Videos and Music: These can be disruptive and annoying to visitors. If you must use them, make sure they are muted by default and have clear options for pausing or stopping them.
- Ignoring SEO: Search Engine Optimization (SEO) helps people find your website online. A website designer can incorporate SEO best practices to improve your website’s ranking in search results.
- Inaccessible Site: Everyone deserves a positive site experience. Ensure your site is accessible to users with disabilities by following WCAG (Web Content Accessibility Guidelines).
- Unsecured Website: In today’s digital age, website security is paramount. Ensure your website uses HTTPS encryption to protect user data.
- No Contact Information: Make it easy for visitors to reach you! Include your phone number, email address, and a contact form on your website. If you don’t want your street address on your website, be sure to include the city and state.
By avoiding these common mistakes, you can create a website design that is not only visually appealing but also functional and effective at achieving your business goals. If you need help, consider partnering with a professional website designer who can create a website that converts.
Website Design Services
Brimming Design would love to help you update, revamp or create a new site for you. For a free consultation, give Kerri a call. 419-699-1009.
