Want more clients? Build up your personal brand… you as the expert in your field. “Here is the secret to making it happen with ease: Focus on your personal brand, and start building your visibility and audience online. Social media offers a brilliant platform to establish yourself as a sought-after expert in your niche. When you commit to showing up as who you are, regardless of your previous status or even the size of your audience, you can immediately experience some delightful advantages of getting more “personal” in your marketing,” according to a recent article in Entrepreneur magazine.
Personal Brand is a factor because:
- People trust people more than they trust brands.
- People connect to stories more than facts.
- Personal connection is competition-proof.
So go forth! Be you! Build a personal profile aligned with your business. Tell stories. Win hearts!
How to build yourself up as a sought-after expert:
- Show them that your product solves their problem with stories.
- Focus your website and materials on their need and your solution.
- Provide regular, relevant information in many places: your website, speaking, articles, guest blogging, maybe even a book.
- Provide and share engaging, relevant content on social media.
- Connect and form relationships, offering your expertise.
- And always, be real! Speak from your heart.
