What business strategies do professionals commonly recognize as successful, regardless of industry? A recent survey and report picked these 10, in no particular order. How many are you using?
Top 10 B2C Marketing Strategies
- Social Networks and Viral Marketing -providing users with content they find valuable and want to share, resulting in increased visibility and traffic.
- Paid Media Advertising -a primary form of this is SEM -Search Engine Marketing which pays per click to get your product listed above the search results.
- Internet Marketing – Online marketing combines the internet and email to advertise and drive sales.
- Email Marketing -An automated process that targets specific prospects and customers to influence their purchasing decisions.
- Direct Selling -Sales agents build face-to-face relationships with individuals by demonstrating and selling products away from retail settings, usually in an individual’s home.
- Point-of-Purchase (POP) Marketing -Utilizing product displays, on-package coupons, shelf-talkers that tout product benefits, and other attention-getting approaches to sway buying decisions at the actual point-of-purchase.
- Co-Branding, Affinity and Cause Marketing -Two brands join together to promote and sell a single product or service.
- Conversational Marketing -Real-time interaction via a chatbot or live chat to provide the right information to customers at the right time. This allows customers to get questions answered immediately and improves the user experience.
- Earned Media/PR – Unsolicited media gained organically, like a social media testimonial, word-of-mouth recommendation, a television or radio mention, a newspaper article, or editorial
- Storytelling – Using stories to engage consumers at an emotional level. Storytelling allows you to weave a memorable tale of who your company is, what you do, how you solve problems for your community and the public in general.
