With our lives full of distractions, you’ll be glad you focused for a short while on your marketing goals for the coming year.
Keep it simple, but PLAN Something! Creating a business marketing plan for the year encourages you to think of the year as a whole, work ahead to target specific goals, and implement the plan. Here are two techniques: using a spreadsheet, and using a program.
Using A Spreadsheet
Good for people who like spreadsheets, this digital marketing plan template, from smartsheet.com includes sections for online advertising and analytics, content marketing and SEO strategy, social media, and tools for tracking metrics. The template is divided into months, so you can create a timeline for your digital marketing plan. Use this template to create a comprehensive plan of action for online marketing.
This form is from smartsheet.com which includes a wide variety of sample marketing forms, from one-pagers to detailed. Included on their page, you’ll find examples of a marketing plan, as well as pre-built marketing plan templates to suit your needs, including a Small Business Marketing Plan, Digital Marketing Plan, & Strategic Marketing Plan.
Using an Online Tool
If spreadsheets put you to sleep, try a marketing wizard. This wizard has a free trial for two weeks, uses questions to pick a plan, and allows you to customize it your business. For $30/month, you get many features including ideas and inspiration.
Marketing software shares many typical features of marketing software such as marketing calendar view, project tracking, media planning, budgeting and forecasting, goal setting/tracking, analytics, and collaboration features. Wrike is a highly-rated solution for small teams. MyMarketingMate is popular for ready-made marketing templates. See other marketing planning software in this Top 10 List.
