One way to increase the reach of your social media efforts is to find methods to reach new groups of followers. 32 Marketing Hacks, an article from Monster Insights, is chock-full of ideas to improve your website. Here are some ideas they recommend to help you find a new audience.
Promotional Hacks: Reach a Whole New Audience
- Discover Partnership Opportunities from Referral Traffic. Check your referral sources and work on a partnership to reach their followers. A promotion or guest blog post may do the trick.
- Participate in Popular Forums to Drive Traffic. By building genuine relationships while participating actively in forums and groups, you can gain awareness for your website. Interact as a person, not a company, and build friendships. Do put your company links in your profile! (Try participating in fresh Quora threads that show up on the first page of a Google search.)
- Go on a Podcast as a Guest. This can attract new visitors and promotes your brand. Offer your availability to targeted podcasts with a friendly, personal email and follow-up. You can also offer to write a guest blog.
- Try Push Notifications. These little pop-up clickable messages are allowed by the audience who already likes you to tell them about a promotion or new article. (See PushEngage as an option.) With your audience more active, your traffic and referrals improve.
- Run an Email Campaign to Promote New Content. Try an email tool like Mail Chimp or Constant Contact to manage your list and experiment with different approaches and formats.
- Display Social Share Counts on Your Posts. Once your posts are getting shared, display the share count. It builds credibility. (Check out the ShareCount app.)
- Create Videos on Facebook to Get More Engagement. Facebook reports that users spend 3x longer watching live videos than regular videos. Live videos are even easier to run as you can use your smartphone or laptop to start a live stream from anywhere.
- Answer Questions on Facebook With Your Relevant Content. More comments = more reach.
- Spy on Your Competitors for Facebook Ads. See what is working for them. On their Facebook page, on the right side, you’ll see the Page Transparency box. Click See More to expand the box. Next, click on Go to Ad Library to see the advertisements your competitor is running. Facebook will list all the ads, and you can filter them based on the location. If you click View Ads, it will show the details of the ad. You can then use this information to create ads of your own to get traffic, conversions, and engagement.
- Promote Content on YouTube Within the First 24 Hours. Get your views, comments, and likes to happen while you have the newness factor. To do that, promote your video as soon as it’s live. Send out an email blast to your subscribers, run a push notification, share the video on other social platforms, and use automated messenger bots to promote your video.
- Ask Influencers to Write and Share a Testimonial. Influencers (the people with the most followers) can kick-start your website and give a boost in traffic.
