Trends and algorithms come and go, but these fundamentals are timeless. Make sure to incorporate these principles into your marketing plans.
- Actions speak louder than words. The only marketing research you can trust is actual sales. If you offer a product and the customer declines, find out their objections, and modify from there.
- People want to know that your product solves their problem. They are not interested in every detail. Instead of listing product features, show some empathy about the issue and let them know your product fixes it.
- Be genuine and original. Homogenized ads will blend into the ocean of advertising and disappear. Instead, be true to who you are and relish in it. Create unique, targeted advertising that reflects your business’s values.
- Your customers are your best advertisers. Don’t let them fade into the sunset after the sale. Keep in touch. Use social media, advertising, emails, events, and more to stay top-of-mind and let them know they are appreciated.
See more in this Forbes article. You can also read more about creating experience marketing.
