This week we have tips from a Courier Weekly newsletter article on subtly giving a facelift to your branding. If you’re not quite ready for a professional rebranding, try these ideas to refresh your brand.
- Realign your core values and mission.
Make sure they are reflective of your current business. These are general guidelines for you and your team, not your customers. Do yours still fit? Do they lead you to the best customer experience? - Check out the competition.
What is their value proposition? What tag lines and key messaging are they using? What is the look of their logo, packaging, and social presence? How does your brand look by comparison? (You don’t need to be like them, but sometimes this helps you spot inconsistencies.) - Think about your words.
Are you consistent? Are the message and tone reflective of what you want your brand to be? Does the style align with how your customers speak? Courier Weekly has a guide to creating a consistent tone of voice. - Think about your visual identity.
Take a critical look at what you have and choose a few things to improve or realign. An adjustment to fonts, colors, and photography styles can visually refresh your brand. Consider making a vision board of branding styles you admire as inspiration as you evolve. - Get some standards in place.
Your brand should reach every customer touchpoint. Setting a few team guidelines help to create more consistency in style. They may include typestyles, spacing, logo use, and photo and illustration style.
Why is your brand important? It needs to portray your quality and credibility. We found the Courier Weekly article via Mailchimp’s helpful blog. Check it out!
