An email is a handy tool in your marketing toolbox. To get the best results from your email marketing, be sure to follow the rules! These guidelines will get you better results and readership.
Email Marketing Don’t List
- Don’t wing it! Have a plan. As with all marketing, figure out where you want to go and the steps to get there.
- Don’t get flagged as spam! You have to have permission to send and a clear “unsubscribe” option. These requirements are built-in with reputable services like Mail Chimp or Constant Contact. These services also format the email to view correctly on desktop or mobile.
- Don’t make your customer work to find out more. Include a link to the specific website page that continues the email message.
- Don’t miss your opportunity. Encourage engagement with your subject line. Often, the subject line determines if the email is opened or ignored.
- Don’t talk about you. Make sure the email is about the reader, their problem, and how you can help.
- Don’t get technical. Keep it simple and easily understood by someone new to the topic.
- Don’t rush. Be sure to send a test email and read it over thoroughly before sending the mass email.
- Don’t use fillers. Sending quality content that is relevant, honest, and helpful builds a relationship with your subscribers. Only email when you have something that they want to read.
This helpful article has more details if you are interested: Comprehensive List of Email Marketing No-Nos. For more marketing ideas, see Five Low-Cost Marketing Essentials.
