Target your audience’s most active time on social media to get more impact with each post. To find out when your best times are, look at how many impressions and reactions you are receiving on each post using the data available. Your results are unique to you. As a terrific starting point, however, check out these world usage reports for the big four: Facebook, Twitter, LinkedIn and Instagram, compliments of Sprout Social, a social media tool.
Facebook Social Media Post Times
Best times: Wednesday, 11 a.m. and 1–2 p.m.
Best day: Wednesday
Worst day: Sunday
Twitter Social Media Post Times
Best times: Wednesday, 11 a.m. and 1–2 p.m.
Best day: Wednesday
Worst day: Sunday
Instagram Social Media Post Times
Best times: Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m.
Best day: Wednesday
Worst day: Sunday
Linked In Social Media Post Times
Best times: Wednesday from 8–10 a.m. and noon, Thursday at 9 a.m. and 1–2 p.m., and Friday at 9 a.m.
Best day: Wednesday and Thursday
Worst day: Sunday
The article on Sprout Social has specific post-time charts for product niches on each platform. As an example, the best time to post for a non-profit is 7 am on Wednesday! Yours may vary, of course. Your specific brand may find more success on off-peak times that are less crowded with similar posts. Or, you might be catering to a very specific demographic that isn’t easy to pin down.
Either way, you can dig into your own analytics with a tool like Sprout and start comparing how different types of posts from your calendar performed.
Don’t forget to work out a social media schedule for your content.
