If you want your website to deliver contacts and customers, it has to have a few essentials. You would be surprised how many websites are missing these common-sense elements.
- What do you do?
Ensure that your website immediately lets people know what you do, who you do it for, and how it solves their problem. Like all other marketing, write this from the customer’s point of view. Keep it simple. One sentence is best.
2. What services or products do you offer?
Limit the home page to featuring only a few items, like your best sellers and your newest product. Organize the rest so that they are easy to find. Be sure to test this with people unfamiliar with your work or website to see if they can find what they want. Watch them navigate through and note where they get confused.
3. What do I do next?
Include clear and simple buttons, links and forms to encourage immediate action. If you want them to sign up for your email, collect the minimal information right there. If you want them to schedule an appointment, tell them how. If you want them to order a product, reduce the process to as few clicks as possible.
Clear and concise is the theme, providing just what they wanted. Every aspect has to be from the customer’s point of view. If you don’t know what your customers are thinking, ask. That knowledge will help your website excel.
