Email lists naturally lose members, so you need to work to keep the list growing. Providing exciting and relevant information that your potential customers want is the best way to keep your email list readers happy. Let others know about your great content to add new compatible readers. Try these ideas to capture new subscribers who are already interested:
- Use a pop-up form (like OptinMonster) on your website timed to show up after they have been reading for a minute or as they exit.
- Offer an incentive to sign up, like a PDF of information they want. Take a look at your competitors’ lead magnets, and make yours better. Think Guides, Tools, Apps, Tips.
- Use gated content. On your most popular articles, ask readers to sign up for your emails to “read more” and finish the piece.
- Host Webinars on YouTube or Facebook. These have a high perceived value and help you get email sign-ups. You can add a link “card” to your email sign up below the video on YouTube.
- Make a fun quiz that requires users to enter their email address before downloading the quiz results. (Use Interact or Qzzr for this.)
- Offer a coupon if you have an e-commerce store.
- Be helpful with your subject matter and include a link to your email sign-up with your comments on Pinterest, Facebook, Quora, YouTube, Linked In, and forums.
- Add a sign-up link and brief description of your newsletters in your email signature.
- Add a sign-up link to your Facebook page header and Instagram Bio.
- Try a cross-promotion. Find a non-competitive and compelling newsletter that shares the same customer base. You each invite your mailing list to sign up for the other newsletter.
This article from OptinMonster has even more ideas! You may also want to read about what not to do in your emails.
