Take a gander at these tips to make the most of your existing website pages by adjusting the wording. There are more details in the article 32 Marketing Hacks from Monster Insights. You spent time creating it – don’t just let it just sit there!
Here are four smart marketing hacks for getting more traffic from Google – a smart way to spend your time.
- Optimize Your Website for Search Engines Using a plugin. Most website building programs have accessories that will help you detect simple changes on each page to make it appear higher for a specific search phrase. (Choose a particular phrase of 2-4 words that your customer may type when searching for this information.) All in One SEO is one WordPress plugin that lets you optimize your pages in real-time. Look for SEO options on Weebly and Wix.
- Focus Your Optimization on the Most Viewed Content. Did you know that 92% of all searchers ONLY click results from the first page? Check Google Search Console to find out which keywords your users use to find your website. Where do you rank for those words? Content that’s already ranking on the 2nd page of search results usually doesn’t take too much work to reach the 1st page – and it will get a LOT more clicks there. Follow our tutorial if you want to learn how to set up your WordPress website with a Google search console.
- Improve CTR By Using Power Words in Your Headlines Did you know that if your headline is 6 – 8 words, it can increase your click-through rate (CTR) by 21%? To improve CTR, you can add power words in your headlines. These are words that spark an emotional response and persuade users to click on your link. You can check out these 700+ power words to increase your website’s CTR and boost traffic.
- Add FAQs to Address Common Questions. Another marketing hack to increase organic website traffic is to add People also ask questions on your content. As you enter a topic in Google, you’ll see a list of questions (usually four at a time) shown by the search engine. The number of questions increases as you click on any one of them. Using these questions is an excellent way of driving traffic to your site. You can incorporate popular search questions as subheadings in your article or add these to a Frequently Asked Questions section at the end.
In addition to these, the second half of the Marketing Hacks article includes several geek-ready maneuvres for the technically adept.
