When someone asks me, “what do you do?” I could answer, “I am a graphic designer.” You want to keep it short, but no job title sums up your work. Rethink how you respond. Make the most of every opportunity by sharing how you help your customers instead. Leading with customer benefits will help the person in front of you think of someone who could benefit from your services.
Here are some examples:
Title: Graphic Designer
Useful: I help very busy business owners implement marketing plans to keep their business in front of their customers.
Title: Financial Planner
Useful: I help business professionals plan their savings so they can do what they want in retirement.
Title: Handyman
Useful: I help homeowners change their living space into the one they always wanted.
For more ideas, check into this excellent British business coach, Andrew Gibson, who helps non-profits create sustainable income. He has two books I hope to read soon. My previous article on one-liners also focuses on describing how you solve your customer’s problem and has a great formula.
