What is your marketing budget limit? Regardless of how much (or how little) you spend to market your business, these five marketing essentials will help you get more marketing punch from your daily activities.
1. SEO
Learn SEO basics. From blog articles to interviews to ads, use SEO principles everywhere. If you have a WordPress website that is not optimized, add a free SEO plugin, like Yoast or Rank Math. Configuring the plugin will set up a few SEO foundations. Then use their guidelines to edit your content. Once you see what they want you to adjust, you can use the same tactics in all your communication.
2. Blog
Fresh content is helpful on many levels for your business. You don’t have to be a professional writer; just write to answer customer questions. If you are not sure what to write, try using a search engine. Type in phrases your customer may search to find related terms, articles, and pages. Save favorites in an inspiration folder. Your customer’s questions can become the titles of your articles.
3. Email
Grow your email list. Make it easy to sign up with a form or pop-up on your site that asks for minimal information, like name and email. You can encourage sign-ups with a giveaway, such as a white paper (helpful article) you will email them when they sign up. MailChimp is a beautiful tool that costs nothing when you get started with a small list.
4. Use Video
Do you think it is difficult? Most people avoid creating videos, but it is not difficult. It is a marketing essential because it gets attention, high rank, and is personal. Point your phone at yourself and answer one of the questions customers have asked you. You could try an app like Periscope, or start with “Facebook Live.” Post your favorites on YouTube with the relevant search term in the title.
4. Advertise
Try Facebook advertising. You can begin with a tiny budget but must choose a very targeted audience. The ‘Facebook Lookalike Audience’ is a fantastic tool that will create a prospect list that resembles your current customers. Try different ads and ideas while only investing a little money.
