Content marketing is your effort to provide relevant, useful information that your clientele wants to know. Sure, it takes planning and effort, but it is worth it. More than half of marketing professionals make consistent, high-quality content a high priority because it is a proven effective growth method.
Why?
- It answers your customers’ questions, presenting you as the expert, and building trust.
- When shared on social media and via email, relevant content is your ticket to capturing attention and building a community.
- Regular, quality content helps build your social media presence which improves your brand visibility.
- Content pages can generate leads when ‘call to action’ buttons within the information link to a sales page.
- It enhances your search rank for the article topic by sewing that information into the fabric that search engines see as your company.
Check out this (much-longer) article to read more and check my facts. Learn more about building your brand in this article. Next up: a worksheet to make planning your content much easier.
