With limited resources, small businesses must be strategic about their advertising spend. Here's how to get the most bang for your buck: 1. Know Your Audience: Precisely define your target market. Tailor your message and choose advertising channels that resonate with them. This…
What business strategies do professionals commonly recognize as successful, regardless of industry? A recent survey and report picked these 10, in no particular order. How many are you using? Top 10 B2C Marketing Strategies Social Networks and Viral Marketing -providing users with content they find…
What's the most important aspect of a brand? Helpfulness! Create engaging ads that demonstrate your brand's benefits in daily life. Images or videos of people using a product perform better. An additional bump in responses was the result of including diversity and…
Trends and algorithms come and go, but these fundamentals are timeless. Make sure to incorporate these principles into your marketing plans. Actions speak louder than words. The only marketing research you can trust is actual sales. If you offer a product and…
Too many choices overwhelm most people. When creating a proposal for a client, don't give too many options. Instead, offer one really stellar option, and explain why and how it will help. Use stories to help your client understand the benefits and…
Use stories and experiences to illustrate your product features and advantages. Customers are more likely to remember the stories and possibly share them with friends when they are talking about your service or product.Customer success stories also express your company's values and…
You want to make an educated decision on spending for product branding, so tell me, where is fancy bread, in the heart or in the head? Tiffany. Worth more? MAKING FANCY BREAD Your product branding does more than create visual appeal. It…