In my previous article, I discussed the "free and fast" section of Wordstream's article about low-budget marketing. The set of tips for this week take more time, but the price is still low to none. If you have more time than money, these are…
Weekly? Monthly? Twice a week? How often should you email your mailing list? The first guideline: never email unless you have something good to share. The most important feature of your emails is not quantity. It's QUALITY. If your business emails provide interesting…
When and why do you need to scrub your email list? If your open rate is dropping, you have a reduced click-through rate, or your unsubscribes are picking up, it may be time to scrub your email list. Spam complaints are also…
An email is a handy tool in your marketing toolbox. To get the best results from your email marketing, be sure to follow the rules! These guidelines will get you better results and readership. Email Marketing Don't List Don't wing it! Have…