Myth: Your brand = your logo. Actually, your brand encompasses every aspect of the customer experience, from advertising through customer service follow up. Be distinctive and find out what your customers hope for. Myth: Brands are just a way to sell at…
Feedback from your customers can provide you with improvement ideas, new product additions and insight into the emotional parts of the purchase decision for them. Stay curious about your customer experience. Ask your customers for feedback and really listen. Then share with…