Want more clients? Build up your personal brand... you as the expert in your field. "Here is the secret to making it happen with ease: Focus on your personal brand, and start building your visibility and audience online. Social media offers a brilliant platform to establish yourself as a…
The Marketing Rule of Seven The 'Rule of Seven' in marketing claims it takes an average of seven exposures to your marketing message before a prospect will make a purchase. Why does this old technique still work? The longer exposure gives you time to build up a…
Brand Color Theory Color, which affects mood, helps your potential customer choose your product when making a purchase decision. You cannot ignore brand color theory because color speaks first - before your image or words. You can't fight it! As a general…
You can't beat word-of-mouth sales leads! Referral sales come gift-wrapped in a recommendation and are usually ready to buy when you speak to them. How can you get more of these? Networking, of course. Strategic networking, specifically. Strategy: Referral Networking Adding strategy…
When someone adds a link to your site it is a vote of confidence. Perhaps they are recommending you. Maybe they found some of your site content useful. Either way, it helps your site rank acting as a vote for your popularity.…
Take a look at this chart on small business marketing, and you may find yourself. This useful study was conducted by OutboundEngine, a provider of marketing automation software for small businesses. They surveyed more than 350 small and medium business owners throughout the…